{"id":109755,"date":"2025-10-07T11:00:00","date_gmt":"2025-10-07T11:00:00","guid":{"rendered":"https:\/\/www.artificialintelligence-news.com\/?p=109755"},"modified":"2025-10-07T07:45:41","modified_gmt":"2025-10-07T07:45:41","slug":"how-ai-is-changing-the-way-we-travel","status":"publish","type":"post","link":"https:\/\/www.artificialintelligence-news.com\/news\/how-ai-is-changing-the-way-we-travel\/","title":{"rendered":"How AI is changing the way we travel"},"content":{"rendered":"\n

AI is reshaping how people plan and experience travel. From curated videos on Instagram Reels to booking engines that build entire itineraries in seconds, AI is becoming a powerful force in how journeys are imagined, booked, and lived. But this shift raises an important question: is AI giving travellers more freedom, or quietly steering their choices?<\/p>\n\n\n\n

Fahd Hamidaddin, Founding CEO of the Saudi Tourism Authority and President of the upcoming TOURISE Summit, believes AI can do both, speaking to AI News<\/em>. In a wide-ranging conversation, he explained how AI is transforming travel discovery, personalisation, cultural exchange, and ethics\u2014and why the industry must set clear guardrails as technology takes on a more active role.<\/p>\n\n\n\n

AI as a travel companion<\/h3>\n\n\n\n

AI is changing how people discover destinations. Instead of generic travel lists, platforms now serve content that feels personal. \u201cAI has turned travel discovery into a personal canvas,\u201d Hamidaddin said. \u201cPlatforms like Instagram Reels no longer just show \u2018where to go\u2019; they curate journeys that feel tailor-made for each traveller.\u201d<\/p>\n\n\n\n

\"\"
Fahd Hamidaddin, Founding CEO of the Saudi Tourism Authority and President of the upcoming TOURISE Summit<\/figcaption><\/figure>\n\n\n\n

This shift is not just about convenience. By highlighting lesser-known destinations, AI can spread demand and ease pressure on crowded tourist spots. It can also introduce travellers to authentic local experiences that might otherwise remain hidden.<\/p>\n\n\n\n

Hamidaddin sees the next phase as \u201cagentic AI\u201d\u2014technology that doesn\u2019t just make suggestions but takes action. He described a future where AI automatically rebooks flights disrupted by weather, adjusts itineraries, and reschedules reservations in real time. \u201cThat\u2019s frictionless travel\u2014where the logistics fade and the adventure takes centre stage,\u201d he said.<\/p>\n\n\n\n

AI personalisation vs. algorithmic influence in travel<\/h3>\n\n\n\n

AI-driven booking engines promise hyper-personalised recommendations, matching experiences to individual interests and budgets. This can make planning smoother and more inspiring, but it also comes with risks.<\/p>\n\n\n\n

\u201cThey do both,\u201d Hamidaddin said when asked whether AI empowers travellers or guides them without their knowledge. \u201cAI can empower travellers like never before\u2014matching experiences to passions, budgets, and even moods. But unchecked, algorithms can quietly narrow horizons, nudging people toward predictable options. This risk only increases with agentic AI, which will make decisions on travellers\u2019 behalf. That\u2019s why transparency and accountability are non-negotiable. AI should be a compass, not a cage, and travellers must always hold the final word.\u201d<\/p>\n\n\n\n

Trust and transparency<\/h3>\n\n\n\n

The balance between personalisation and privacy will shape the next era of travel. As AI systems collect vast amounts of personal data, travellers are more aware of how their preferences, clicks, and searches are used. Hamidaddin stressed that trust is the foundation.<\/p>\n\n\n\n

\u201cThe era of hyper-personalisation must be built on trust. Travellers know their data is powerful, and they\u2019re right to ask how it\u2019s being used,\u201d he said. The solution, in his view, is \u201cradical transparency: explicit consent, clear explanations, and real opt-in choices.\u201d<\/p>\n\n\n\n

Agentic AI, which can act on a traveller\u2019s behalf, makes this even more important. If algorithms are booking, adjusting, or cancelling plans automatically, travellers need clear ways to control and understand these actions. \u201cTrue innovation doesn\u2019t just customise the journey; it safeguards the traveller\u2019s confidence and autonomy,\u201d he added.<\/p>\n\n\n\n

Setting standards through TOURISE<\/h3>\n\n\n\n

Hamidaddin will lead discussions on these topics at the inaugural TOURISE Summit in Riyadh this November. He sees the summit as a chance to shape global standards for AI use in travel, not just showcase technology.<\/p>\n\n\n\n

\u201cThe TOURISE is designed to be more than an event\u2014it\u2019s the world\u2019s first platform where government, business, and technology leaders unite to shape travel tech responsibly,\u201d he said. His goals include creating a shared ethical framework for AI, encouraging partnerships to address privacy and workforce challenges, promoting sustainability, and training the global tourism workforce to thrive in an AI-driven industry.<\/p>\n\n\n\n

\u201cTOURISE must set a new benchmark: innovation with integrity,\u201d he said.<\/p>\n\n\n\n

Cultural exchange and economic growth<\/h3>\n\n\n\n

AI\u2019s influence goes beyond logistics. It is also changing cultural exchange and economic development, particularly in Saudi Arabia. \u201cAI is dissolving barriers\u2014linguistic, cultural, and economic. It\u2019s curating authentic connections that go beyond sightseeing into meaningful exchange,\u201d Hamidaddin said.<\/p>\n\n\n\n

He explained how Saudi Arabia is using AI to highlight cultural and historical treasures like AlUla and Diriyah, while supporting artisans, festivals, and small businesses. Agentic AI will help create smoother travel experiences that allow visitors to focus more on culture and less on planning.<\/p>\n\n\n\n

\u201cThis isn\u2019t just about more visitors; it\u2019s about inclusive growth, mutual respect, and shared prosperity,\u201d he said. By 2030, AI is expected to contribute $135 billion to Saudi Arabia\u2019s GDP, with tourism playing a central role. But for Hamidaddin, the real impact is measured in \u201cbonds between people.\u201d<\/p>\n\n\n\n

Ethical guardrails for AI in travel<\/h3>\n\n\n\n

As AI systems take on more responsibility, clear ethical standards become essential. Hamidaddin outlined several priorities: making AI usage clear to users, regularly auditing algorithms for bias, giving travellers control over their data, and designing systems that promote cultural diversity and accessibility.<\/p>\n\n\n\n

\u201cWith agentic AI, the stakes rise: when an AI acts on a traveller\u2019s behalf, we must ensure transparency, explainability, and accountability. Agency must never replace autonomy,\u201d he said.<\/p>\n\n\n\n

Innovation with ethics<\/h3>\n\n\n\n

The debate isn\u2019t about whether to adopt AI, but how to do so responsibly. Hamidaddin argues that innovation should align with human values and environmental priorities. \u201cIt\u2019s not about chasing every shiny new tool; it\u2019s about aligning innovation with human values and planetary needs,\u201d he said.<\/p>\n\n\n\n

He believes governments, businesses, communities, and travellers must collaborate to agree on shared principles. Agentic AI makes this even more urgent, as decisions may increasingly be made by machines. \u201cOur job is to ensure technology serves people, not the other way around,\u201d he added.<\/p>\n\n\n\n

A new era for travel<\/h3>\n\n\n\n

Hamidaddin is optimistic about what lies ahead. \u201cWhat excites me most is that travel is becoming transformative again,\u201d he said. He imagines a future where language barriers disappear, itineraries adapt in real time, and every trip supports local communities.<\/p>\n\n\n\n

In Saudi Arabia, platforms like \u201cSpirit of Saudi\u201d are already using AI to showcase authentic experiences, from desert adventures to artisan workshops. The next step is agentic journeys, where AI travel companions handle logistics seamlessly, freeing travellers to focus on discovery and connection.<\/p>\n\n\n\n

\u201cAt TOURISE, I believe we\u2019re not simply shaping tourism\u2019s future\u2014we\u2019re igniting a new era of connection and shared prosperity across the globe,\u201d he said.<\/p>\n\n\n\n

(Photo by S O C I A L . C U T<\/a>)<\/em><\/p>\n\n\n\n

See also: AI causes reduction in users\u2019 brain activity \u2013 MIT<\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Want to learn more about AI and big data from industry leaders?<\/strong> Check out AI & Big Data Expo<\/a> taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx<\/a> and is co-located with other leading technology events, click here<\/a> for more information.<\/p>\n\n\n\n

AI News is powered by TechForge Media<\/a>. Explore other upcoming enterprise technology events and webinars here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

AI is reshaping how people plan and experience travel. From curated videos on Instagram Reels to booking engines that build entire itineraries in seconds, AI is becoming a powerful force in how journeys are imagined, booked, and lived. But this shift raises an important question: is AI giving travellers more freedom, or quietly steering their […]<\/p>\n","protected":false},"author":60511,"featured_media":109757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3350,3335,1,3340,3348,3336,3370,3372],"tags":[3147,186,52,202,3487],"ppma_author":[2936],"class_list":["post-109755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-business-strategy","category-ai-in-action","category-artificial-intelligence","category-environment-sustainability","category-infrastructure-hardware","category-inside-ai","category-interviews","category-opinion","tag-agentic-ai","tag-ai","tag-featured","tag-machine-learning","tag-travel"],"acf":[],"yoast_head":"\nHow AI is changing the way we travel<\/title>\n<meta name=\"description\" content=\"AI is reshaping how people plan and experience 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