{"id":112483,"date":"2026-03-03T11:32:47","date_gmt":"2026-03-03T11:32:47","guid":{"rendered":"https:\/\/www.artificialintelligence-news.com\/?p=112483"},"modified":"2026-03-03T11:32:49","modified_gmt":"2026-03-03T11:32:49","slug":"physical-ai-adoption-boosts-customer-service-roi","status":"publish","type":"post","link":"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/","title":{"rendered":"Physical AI adoption boosts customer service ROI"},"content":{"rendered":"\n<p>The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction.<\/p>\n\n\n\n<p>As businesses navigate shrinking labour pools, they are finding that simply automating routine workflows is no longer enough. A new partnership between <a href=\"https:\/\/www.kddi.com\">KDDI<\/a> and <a href=\"https:\/\/avita.co.jp\">AVITA<\/a> demonstrates how companies can address complex operational gaps through humanoid deployment.<\/p>\n\n\n\n<p>While traditional industrial robots excel at repetitive, single-function tasks, they lack the versatility required to manage unexpected anomalies like equipment failures. Customer-facing roles demand nonverbal communication, including synchronised nodding, natural eye contact, and reassuring facial expressions.&nbsp;<\/p>\n\n\n\n<p>By integrating AVITA\u2019s avatar creation expertise with KDDI\u2019s communications infrastructure, the two organisations are building domestically developed humanoids capable of operating smoothly in real-world commercial environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-blending-hardware-with-advanced-data-infrastructure\">Blending hardware with advanced data infrastructure<\/h3>\n\n\n\n<p>Deploying humanoids into active commercial spaces requires high-capacity and low-latency network infrastructure to transmit visual data and control commands in real time. KDDI provides this operational backbone, facilitating remote control capabilities alongside intensive cloud-based data processing. The resulting visual and motion data collected during customer interactions feeds back into the system to train the AI, improving the precision and autonomy of the humanoid&#8217;s behaviour.<\/p>\n\n\n\n<p>To support the demanding computational requirements of physical AI adoption, the companies plan to utilise GPUs hosted at the Osaka Sakai Data Center, which commenced operations in January 2026. They are also exploring integration with an on-premises service for Google\u2019s Gemini high-performance generative AI model. This alignment with major enterprise platforms ensures that data processing remains secure and capable of handling complex dialogue requirements.<\/p>\n\n\n\n<p>The hardware itself departs from standard utilitarian machinery. Based on a concept model designed by Hiroshi Ishiguro, the humanoid features a compact skeletal structure approximating a typical Japanese physique.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010KDDI NEWS\u3011KDDI\u3068AVITA\u3001\u30d5\u30a3\u30b8\u30ab\u30ebAI\u9818\u57df\u3067\u306e\u6226\u7565\u7684\u4e8b\u696d\u63d0\u643a\u3092\u958b\u59cb\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jIECyHQnamY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Silicone skin and specialised mechanical systems enable warm, approachable facial expressions that sync directly with spoken dialogue. Embedded camera sensors track objects in motion to create natural eye contact, while quiet pneumatic actuation allows for fluid and continuous movement with natural &#8220;micro-variations&#8221;. This design specifically addresses the historical difficulty of deploying automation in operations requiring hospitality and reassurance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-preparing-for-commercial-adoption-of-physical-ai\">Preparing for commercial adoption of physical AI<\/h3>\n\n\n\n<p>This initiative builds upon earlier joint projects between KDDI and AVITA, which introduced a \u201cnext-generation remote customer service platform\u201d using digital avatars for remote assistance at retail locations <a href=\"https:\/\/www.artificialintelligence-news.com\/news\/exploring-ai-in-the-apac-retail-sector\/\">like Lawson<\/a> and au Style shops.<\/p>\n\n\n\n<p>Transitioning from digital and language-driven communication to physical units capable of free movement represents a logical progression for enterprises looking to scale their customer service capabilities. The partners intend to begin trials in actual commercial facilities starting in Autumn 2026. Deployment at customer touchpoints such as au Style shops will also be considered.<\/p>\n\n\n\n<p>Integrating physical AI demands environments capable of sustaining continuous, high-volume data streams without latency interruptions. As visual and motion data becomes central to machine learning models, governance frameworks must adapt to manage customer data usage within physical spaces.<\/p>\n\n\n\n<p>Organisations facing demographic workforce pressures should evaluate current bottlenecks to identify where non-verbal, empathetic engagement is necessary. Setting up high-speed network foundations and piloting digital AI avatar programmes today allows enterprises to prepare for the adoption of physical humanoids as the hardware further matures.<\/p>\n\n\n\n<p><strong>See also: <\/strong><a href=\"https:\/\/www.artificialintelligence-news.com\/news\/santander-and-mastercard-run-europe-first-ai-executed-payment-pilot\/\"><strong>Santander and Mastercard run Europe\u2019s first AI-executed payment pilot<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.ai-expo.net\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\"><img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2025\/08\/ai-expo-banner-2025.png\" alt=\"Banner for the AI &amp; Big Data Expo event series.\" class=\"wp-image-109137\" style=\"width:800px;height:auto\" srcset=\"https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2025\/08\/ai-expo-banner-2025.png 728w, https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2025\/08\/ai-expo-banner-2025-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Want to learn more about AI and big data from industry leaders?<\/strong> Check out <a href=\"https:\/\/www.ai-expo.net\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">AI &amp; Big Data Expo<\/a> taking place in Amsterdam, California, and London. The comprehensive event is part of <a href=\"https:\/\/techexevent.com\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">TechEx<\/a> and is co-located with other leading technology events including the <a href=\"https:\/\/cybersecuritycloudexpo.com\/?utm_source=CloudTech-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">Cyber Security &amp; Cloud Expo<\/a>. Click <a href=\"https:\/\/techexevent.com\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">here<\/a> for more information.<\/p>\n\n\n\n<p>AI News is powered by <a href=\"https:\/\/techforge.pub\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">TechForge Media<\/a>. Explore other upcoming enterprise technology events and webinars <a href=\"https:\/\/techforge.pub\/events\/?utm_source=AI-News&amp;utm_medium=Footer-banner&amp;utm_campaign=world-series\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction. As businesses navigate shrinking labour pools, they are finding that simply automating routine workflows is no longer enough. A new partnership between KDDI and AVITA demonstrates how companies can address complex operational gaps through humanoid deployment. [&hellip;]<\/p>\n","protected":false},"author":1570,"featured_media":112485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3333,3350,3335,3342,3336,3352,3456],"tags":[3768,1931,3767,3692,834,677,1115],"ppma_author":[2401],"class_list":["post-112483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-and-us","category-ai-business-strategy","category-ai-in-action","category-human-ai-relationships","category-inside-ai","category-retail-logistics-ai","category-service-industry-ai","tag-avita","tag-customer-service","tag-kddi","tag-physical-ai","tag-retail","tag-robotics","tag-workforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Physical AI adoption boosts customer service ROI<\/title>\n<meta name=\"description\" content=\"The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physical AI adoption boosts customer service ROI\" \/>\n<meta property=\"og:description\" content=\"The adoption of physical AI drives ROI in frontline customer service by merging digital intelligence with human-like physical interaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"AI News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AITechNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-03T11:32:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T11:32:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2026\/03\/physical-ai-adoption-kddi-avita-avatar-customer-service-retail-workforce-artificial-intelligence-robotics-labour-robots.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Daws\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Gadget_Ry\" \/>\n<meta name=\"twitter:site\" content=\"@ai_technews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Daws\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/\"},\"author\":{\"name\":\"Ryan Daws\",\"@id\":\"https:\/\/www.ianj52.sg-host.com\/#\/schema\/person\/e4d76ff18520c27fd0713eff05f814ed\"},\"headline\":\"Physical AI adoption boosts customer service ROI\",\"datePublished\":\"2026-03-03T11:32:47+00:00\",\"dateModified\":\"2026-03-03T11:32:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\/\/www.ianj52.sg-host.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.artificialintelligence-news.com\/news\/physical-ai-adoption-boosts-customer-service-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2026\/03\/physical-ai-adoption-kddi-avita-avatar-customer-service-retail-workforce-artificial-intelligence-robotics-labour-robots.jpg\",\"keywords\":[\"avita\",\"customer service\",\"kddi\",\"physical ai\",\"retail\",\"robotics\",\"workforce\"],\"articleSection\":[\"AI and Us\",\"AI Business Strategy\",\"AI in Action\",\"Human-AI Relationships\",\"Inside AI\",\"Retail &amp; 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