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February 10, 2026

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How to Create a Business-Driven Data and Analytics Strategy

Download the complimentary Gartner report here.

In today’s fast-moving digital world, data and analytics aren’t just supporting actors—they’re key players shaping business success. But collecting data alone isn’t enough. Only a well-crafted strategy can connect analytics and AI to outcomes that matter.

Gartner’s latest insights, “How to Create a Business-Driven Data and Analytics Strategy,” helps leaders move past vague ambitions and build clear, resilient plans that deliver measurable results.

This essential resource is a must for AI leaders, Chief Data & Analytics Officers, innovation leaders, and anyone responsible for driving their organization’s growth through data.

What You’ll Discover:

  • Moving Beyond the ‘Data-Driven’ Hype
    Learn why being data-driven isn’t just a goal—it’s a means to achieve real business value. See how successful organizations turn data and analytics into concrete improvements.
  • Adapting Strategy to the Business Landscape
    Discover how to create a D&A strategy that flexes with changes inside and outside your company, from market trends to new technology.
  • Leadership’s Critical Role
    Find out why the best D&A leaders think like business strategists, making sure analytics and AI efforts are tightly linked to shareholder and customer value.
  • Actionable Frameworks
    Get started with Gartner’s Data and Analytics Strategy and Operating Model (DASOM), a practical approach for turning vision into action and results.
  • Measuring and Improving Your Capabilities
    Use Gartner’s D&A Maturity Score to pinpoint strengths and gaps, so you can build a roadmap that stands up to real-world challenges.

How This Research Helps You:

  • Link your D&A projects to business scorecards and outcomes that matter to leadership.
  • Prepare your strategy for internal and external change.
  • Create transparency so everyone understands the purpose and value of your D&A efforts.

Ready to make your data and analytics strategy deliver real business value?

Download the complimentary Gartner report here.

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